My Brother the Devil Research

My Brother the Devil is a British drama about two teenage brothers living in East London, in which they have to face prejudice if they are to survive the perils of being young British Arabs.

The British based film was written and directed by Sally El Hosaini and produced by  Julia Godzinskaya, Gayle Griffiths and Michael Sackler. The production companies also involved in the film include Rooks nest entertainment and Wild horses film company. The film also stars James Floyd, Fady Elsayed and Saïd Taghmaoui. 

Filming took place in Hackney, London. The cast and crew of the film spent approximately five weeks on location in East London in August- September 2011.

Release:

My Brother the devil was released in the UK on the 9th of November 2012, nationwide and is set to be released in the US and other territories globally in 2013. 

Below are a list of the cinemas, in which the film is showing:

Awards: 
My Brother the devil has won numerous Film Festival awards including:

• Best European film at Berlinale 
• CBA Worldview Sundance Impact Award at Sundance London
• Best cinematography at sundance Film festival
• Best newcomer- Sally El Hosaini at BFI London Film festival 
• Grand Jury award at Outfest
• Best Actor- James Floyd at Milan Film Festival  

Online Marketing:

The online marketing of My Brother the devil includes: A Twitter page, youtube trailer/ advertisement and a Facebook page. 

These uses of online marketing make people and users of the websites aware of different factors of the film such as release dates and competitions in which they can get involved in. It's also a way in which the film can reach their target audience and people around the globe, maximising their range of views. 

Twitter Page:

Facebook page:

Youtube Trailer:

Reviews:

My Bother the devil has been critically acclaimed with many reviews, including:

' A crackling debut... Slick, muscular, entertaining and emotionally satisfying'- The Hollywood Reporter

'A compelling gangland saga... crisp, cool and consistently street- smart'- Empire

' Gritty and gripping'- The Independent